7 Reasons Why a Flat Lay Styled Shoot is important for a Wedding Stationer

As a wedding stationer, you pour your heart into creating beautiful, designs. From elegant invitations to charming welcome signs, each piece is a reflection of your craftsmanship and the couple’s unique love story. But how do you truly showcase the artistry and detail that sets your work apart? The answer, my friends, lies in the power of a well executed flat lay styled shoot.

In a world dominated by visual content, a simple product shot just won’t cut it. You need to create a captivating narrative, a visual feast that draws potential clients in and leaves them yearning for your creations. Here’s why a flat lay styled shoot is absolutely crucial for any wedding stationer in the UK…

1. Showcasing Your Vision and Aesthetic

A flat lay isn’t just about placing stationery on a surface; it’s about curating a scene that reflects your artistic vision. You can control every element, from the background texture and colour palette to the props and lighting. This allows you to demonstrate your unique style and attract clients who resonate with your aesthetic. Are you a minimalist? A romantic? A lover of bold colours? Your flat lay can tell that story.

2. Highlighting Detail and Craftsmanship

Close-up shots within a flat lay allow you to showcase the intricate details of your work. The texture of the paper, the delicate foiling, the hand-drawn illustrations – these are the elements that elevate your stationery from ordinary to extraordinary. A well-lit flat lay captures these details beautifully, allowing potential clients to appreciate the quality of your craftsmanship.

3. Creating a Cohesive Brand Story

Consistency is key in branding. A flat lay styled shoot allows you to create a library of high-quality images that align with your brand’s visual identity. Use consistent props, colours, and lighting to create a cohesive look across your website, social media, and marketing materials. This builds brand recognition and establishes you as a professional and trustworthy stationer.

4. Inspiring Potential Clients

Wedding planning can be overwhelming. A thoughtfully styled flat lay can inspire couples and help them visualise their own wedding stationery. By incorporating elements like flowers, ribbons, and other wedding-related props, you can create a mood board that resonates with their dream wedding.

5. Boosting Your Online Presence

High-quality images are essential for attracting attention on social media. Flat lays are perfect for Instagram, Pinterest, and your website. They are visually appealing and easily shareable, increasing your reach and attracting potential clients. Plus, you can use these images to showcase different suite variations, colour options, or add-ons.

6. Demonstrating Versatility

A flat lay lets you show off different aspects of your range. You can display a full invitation suite, including save-the-dates, invitations, RSVP cards, and on-the-day stationery. You can also showcase different printing techniques, paper types, and embellishments. This demonstrates your versatility and ability to cater to a wide range of styles and budgets.

7. Building Relationships with Other Suppliers

Collaborating with other wedding suppliers, such as florists, photographers, and stylists, can elevate your flat lay and broaden your reach. You can feature their work in your shoot, creating a mutually beneficial partnership. This also allows you to network and build relationships within the wedding industry.

Final Thoughts

In the competitive world of wedding stationery, a flat lay styled shoot is an invaluable tool for showcasing your talent, attracting clients, and building your brand. It’s an investment in your business that will pay dividends in the form of increased visibility, credibility, and ultimately, more bookings. So, grab your favourite props, find your best light, and start creating stunning flat lays that will leave your clients utterly captivated.

Shout Out & Thank You

A massive thank you to the absolutely amazing and talented 3 wedding suppliers who were involved in my first flat lay as a wedding stationer. This collaboration was the perfect mix of people, and the outcome of the photos were beyond what I could have dreamt of to help showcase my wedding stationery work.

Photographer – Jake from Jake Janes Photography

Hair Accessories – Sarah from Elsa Rose Boutique

Florist – Kelly from The Willow Blossom Florist

To view more of my wedding stationery work, including invitations, RSVPs, save the dates, seating plans, welcome signs and so much more, please take a look at my website links below, Instagram or Facebook pages, or my Pinterest page:

Contact Inkspiration by Gabrielle

If you’re interested in having wedding stationery, whether this be an invitation, a save the date, a seating plan, a timeline sign, an RSVP, or whatever you may need for your wedding day, please get in touch with me today.