6 Reasons Why A Business Needs A Good Website

So, why does your business need a good website?

Let me start this blog post off with a question. Have you ever gone looking for something in particular online, weather this be to purchase something, or to find a company to offer a service that you need, and either the business has no website (which in this day and age is a big NO NO), or the website they do have looks extremely outdated, or is hard to navigate?

This puts you off using this company for their services. This is such a shame as that particular business may have had exactly what it is you were looking for, but because their website did not reflect their business, brand and services, or did not even have a website at all, you looked else where.

Here’s the bottom line, a website, even a simple one (but designed well), can be a game-changer for your business. It’s like a fancy shop front you can open 24/7, showing off your offerings to the whole world. Having an online presence is a win, and quite frankly, A MUST.

Below are 6 reasons as to why your business needs a good website in today’s digital age, where everything is now online.

1 – Credibility and Trustworthiness

Imagine you’re at a farmers’ market. All these vendors have amazing fresh produce and handcrafted goodies, but there’s one stall with no signage, no display – just a person muttering about their mysterious vegetables. Would you be drawn in? Probably not! That’s what it can be like without a website.

A website is your online shop front, decked out with all the reasons why someone should choose you. It’s a chance to ditch the mumbling and showcase your awesomeness with clear, high-quality information. Let’s face it, there’s a whole bunch of other businesses out there, so you’ve got to grab people’s attention.

To stand out, captivating a visitor’s attention within the first few moments is paramount; a website is your secret weapon to make a fantastic first impression and convince everyone you’re a legitimate business, and why they should choose you. Plus, it builds trust! In this day and age, if someone can’t find you online, they might start to wonder if you’re even a real business, and it certainly doesn’t inspire confidence if you’re not online. Having an online presence with a website gives people the comfort that you’re credible, and builds trust with potential customers.

2 – Generating Leads and Enquiries

Imagine this: someone’s scrolling through the internet, phone in hand, maybe looking for the perfect carpenter, or aesthetics treatments. They type in a search and BAM! Your amazing website pops right up. Now they’re curious, seeing what you’ve got to offer. This is where your website works its magic. With clear information, stunning visuals (think great pictures or videos), and easy-to-find contact details, you can turn that curious browser into a potential customer. They’ll see you’re the real deal and have everything they need to reach out to you.

So, you’ve got your website up and running, all SEO-ed out (that just means search engines love it, so ensure that you have good SEO within your website. Search engines play an important role in the online success of businesses. Without a website, potential customers cannot find you in their searches.) Now, whenever someone searches for something you offer, guess what? Your site might just pop right up in the results! This is your golden ticket to a ton of new customers.

Websites aren’t free, but when you use them to snag new customers, that investment pays off way down the line. It’s like a super cool magnet, attracting people who need what you have.

3 – Showing Your Brand

Letting people know who you are and what you’re all about is key to getting them to buy your stuff. It’s what makes you stand out from the crowd. Without a website, it’s like playing hide-and-seek with your best product – people just can’t find you!

You’ve poured your heart and soul into creating a fantastic product, something that truly solves a problem or brings joy. But without a website, it’s like having a hidden gem in a locked vault. People can’t discover its brilliance, and you miss out on the chance to connect with them.

A website is your launchpad to success. It’s a vibrant space to showcase your brand personality, the story behind your product, and all the amazing things it can do. Think of it as a welcoming shop window, except it’s open 24/7, accessible to anyone, anywhere. They can explore at their own pace, learn how your product can enhance their lives, and feel the passion you’ve poured into it. It’s more than just selling – it’s about building trust and fostering a relationship with potential customers. Don’t let your masterpiece gather dust unseen. Let a website be your megaphone to the world!

4 – You Have Control

Imagine having a comfy armchair reserved just for you on the internet, decorated exactly how you like. Unlike social media with its one-size-fits-all approach, a website lets you express yourself freely. Got a wild idea for a layout or a colour scheme that screams your brand? You’re the boss!

Here’s the best thing: it’s all yours. No more scrambling to keep up with the latest social media algorithms. Your website is your own little haven, free from the whims of any platform. Remember the days of Bebo? Your website can stay put for as long as you like.

Plus, the door is always open! Anyone can visit your website without needing an account. It’s your chance to share your corner of the internet with the world, entirely on your terms.

5 – Marketing Efforts

I know I keep saying this, and you’ll probably get fed up of reading this from me, but your website is like your shop window, but for the whole world! It’s the first place people might check you out, or the last stop before they buy something you’ve advertised elsewhere, like an email or a social media post. Maybe they saw a YouTube video of yours and want to sign up for your emails, so they head to your site.

Someone driving by might tap your Google Maps pin, which sends them straight to your website with your menu or prices. They could even have your site address from a flyer or a business card.

No matter how you reach them, online or offline, all your marketing should lead to your site – that’s your amazing online hub with all the info they need. Plus, if everything ties back to your website, it’s way easier to keep track of your marketing efforts. Basically, a website is your number one priority – it’s the first step to smashing it online!

6 – Showcase Your Service

So you’ve got a small business? Brilliant! Your website is your chance to truly tell your story and showcase the fantastic work you do. Make your website reflect your brand, your business, and your services!

If you run an online shop, treat your site like a beautifully curated shop front. Fill it with captivating photos that capture your products in stunning detail. Consider adding engaging videos that demonstrate how your products seamlessly fit into your customers’ everyday lives.

If you are a creator, whether you’re a graphic designer, content creator, or artist, your website becomes your online portfolio. Showcase your most impressive work, be it captivating prints, eye-catching designs, or compelling content.

You could be offering professional services. Craft a bio that speaks to your unique expertise and the valuable knowledge you’ve gained through your education and experience.

Showcase your services so that potential clients know exactly what it is you are offering.

Final Say On Why A Business Needs A Good Website

In today’s world, where everyone checks online first, having a website isn’t a luxury, it’s practically a necessity. It’s like leaving your shop lights off – people might stumble upon you by accident, but they’re unlikely to stay and explore if they can’t see what you have to offer.

That’s why I wholeheartedly recommend having a website, even if it’s something basic, but appealing, to start. You can always add more bells and whistles later on, but getting that online presence established is crucial.

These 6 reasons I mentioned are just the tip of the iceberg! A website allows you to showcase your expertise, build trust with potential customers, and ultimately, grow your business.

Feeling convinced? Don’t wait any longer! Click the button below to learn more about my website design services and take the first step towards a thriving online presence. It’s easier than you think, and trust me, your future self will thank you for taking the plunge.

Contact Inkspiration by Gabrielle

If you’re interested in having a website designed for you, contact me today.